Fresca Hawaii

BRANDING / IDENTITY

When the founders decided to introduce this beloved drink to Hawaii, they envisioned a brand that would capture the essence of Mexican culture. They wanted something that would not only be colorful and vibrant but also simple, clean, and memorable. The centerpiece of this brand identity became the iconic vitrolero (water container), a traditional symbol in Mexican culture known for its bright, inviting colors and its role in serving Agua Fresca.